“Every decision is emotional,” said Tom Snyder, the founder of Vorsight BP. And we who do digital marketing know this very well. In our line, it is very important to know the audience we are targeting. Because segmentation

Introduction We observe fresh, surprising digital developments every year that set the stage for the direction of marketing. The digital marketing company in Kolkata stated some of the digital marketing trends for 2022 that are expected to be

Every business owner wants to boost brand awareness, drive more traffic and enhance more revenue. The best way to do that is by working collaboratively on your organic search enhancement efforts. Companies could only earn $2 of ROI

The world of digital marketing is constantly changing. So, the importance of online marketing on businesses is worth acknowledging. Hence, by using digital marketing effectively, companies can benefit their businesses in many ways. Enhancing sales, expanding customer base, and

Brands promoting their services and products on social media have changed significantly within the past two years. Hence, businesses are looking forward to driving in a large audience base a bit differently this year. This is because certain

We live in an age where there is more competition for customers online than ever before. Every minute, around 6,000 new websites are launched on the Internet. So, let’s see Why SEO is Important for Small Businesses. With

Nowadays, social media has become a trend as well as addiction among all age groups of both genders. Most probably if someone is not using any kind of social networking site like Facebook, Instagram, etc., he/she can be

Did you know that a whopping eighty-five percent of customers conduct research online? They do so to purchase the service or product of their choice. Besides, sixty-one percent of all organic traffic commences from a search engine. So,

There's no doubt that the COVID-19 pandemic has turned all of our world’s upsides down. Several industries have had to rethink their strategies, and while things never return to exactly how they once were, some things certainly can

What is a landing page? What's the importance of a landing page? I’m glad you asked, a landing page is the page on a website that internet users “land” on – very creative – when they click on

It is a known fact that social media rules the world today. Nowadays, this media is not just a form of entertainment, but also your news source, a platform to voice your opinion and a path to justice.

One thing that the pandemic has taught all of us is that anything can change at any point of time. The world is constantly changing because of the society that we live in. For example, the most basic

In the internet era, the amounts of choices, options we are presented with, in almost every single thing, are innumerable. With that said, it is now more important than ever for you to figure out how to grow

With the growing impact and use of social media, it has also become an active platform to showcase your brand online. This makes your brand visible everywhere and helps reach out to a wider, larger number of people

The era of digital marketing is ratcheting up quite ostensibly. The flourishing digital marketing has held the world of merchandise and goods in its palm. The congeneric growth of social media and digital technology is the major cause

  Social media has brought significant changes in our lives, from getting news updates to interacting with closed ones, it’s almost omnipresent. It is unavoidable, powerful and is here to stay. Social media has been growing exponentially since

  Content marketing is mainly a strategy adopted by marketers in order to attract a well-defined audience. Content marketing involves the creation of relevant and valuable content that helps the business of your company to grow by reaching

Hashtags are a solution to a number of issues, some of which are extremely crucial for the success of any campaign whatsoever. Hashtags make your content discoverable on any social media platform and promote interaction regarding your venture.

Twitter is a communication tool with characters not exceeding 140 known as tweets. The tweet reaches to our subscribers or followers as and when we post them. Twitter has a monthly average of 326 million users globally. How

Technology has evolved so much that it's hard to even imagine a future without it. There was a time when people used to do business with only a paper and a pen. But today, everything has changed. People

Marketing has been a part of the world for as long as there have been goods and services sold. Culture has been shaped with savvy marketing and everyday products have been made into a cultural gesture through marketing

In the present era of consumerism, the amount of purchasing products has raised quite rapidly. Our busy schedules of everyday life have attracted us towards comfortable and speedy ways of shopping. Nowadays, online shopping has been the most

Before diving into the types of digital marketing, let us all be familiar with the phrase digital marketing. We all can get a rough idea from the word itself. And yes, whatever the lithe impression you can get

E-marketing is the process of advertising or marketing a product or service using the internet and wireless media. Today is the world of globalization and advanced technologies. India has already surpassed the USA in terms of the number

As the number of internet users is growing by the day, promoting a company’s products & services using electronic media is the most effective way to get the public’s attention. Marketing via digital means has many advantages ranging